Experimenting with fresh marketing strategy is the best way to discover what makes your real estate business stand out in your local market. This is especially true if you're a new real estate agent looking to make your mark. Remember, at the end of the day, marketing your real estate business means:
Building awareness of your brand and services
Showcasing your unique voice in a competitive market
Lead generation for your database
Are you ready to start experimenting? Great! All you need is a little creativity, a willingness to try new things, and these six fresh ideas to make a splash in your community.
#1: Try Guerilla Marketing Tactics
Guerilla marketing is an advertisement strategy that uses surprise or unconventional interactions to promote a product or service. The objective of guerrilla marketing is to create “buzz” and word-of-mouth discussions around a brand. As a real estate agent, you’ll want to do something relatively inexpensive and easy to create but also worthy of being shared on social media.
Get inspired with these 11 guerilla marketing examples and these 14 guerilla marketing ideas for real estate agents.
#2: Collaborate With An Unexpected Brand
You know that collaboration marketing and building relationships with local real estate adjacent brands benefits your business. It's an excellent way to drive referrals, build connections, and get your name out there. What if you took it a step further? Partnerships with an unexpected brands can give you an edge over the competition. You’ll tap into a new source of leads other real estate agents have yet to reach. Plus, aligning your business with a well-loved company, even if it’s not related to real estate, boosts your credibility and instills trust in your services.
Get inspired by learning how this Canadian agent successfully partnered with a professional basketball team and this Real Estate Marketer’s Guide to Collaboration Marketing.
#3: Launch a Giveaway Using Social Media
Launching a giveaway is a solid social media marketing strategy. It’s one of the best marketing tools to engage your followers and spread the word about your services. Launching monthly or even weekly contests—with a prize worth giving away—can increase your reach, build followers, and get people talking.
One of the simplest ways to do this:
Create a social post for your giveaway and include all the details.
Ask followers to like your post, comment on it, and tag a friend to earn an entry.
Offer an additional entry for someone who shares your post with their network.
Keep track of all your entries.
When it’s time to pick a winner, use a free random winner picker (like
this one) to choose your winner (make sure to account for extra entries!).
Get even more inspired with these real estate social media contest ideas.
#4: Host a Social Media Takeover
Asking local leaders, local businesses, and other real estate professionals to “takeover” and contribute to your social media platforms for a day (or more) is an easy way to tap into a new audience in your area. Your guest posters will share engaging thought-leadership content that will help bolster your agent brand and online presence. And you'll benefit from the exposure to their followers. Guest posters are also a great source for referrals and can use their platform to discuss why everyone should use you as their agent. What's more, you can return the favor and contribute to your guest's social media channels as well.
Get inspired by diving into the power of social media takeovers.
#5: Create an Off-Beat Social Media Persona
Achieving success on social media requires you to engage and, dare we say it, entertain your target audience. This can be difficult when you’re trying to stay “professional.” One path around this problem: create an off-beat social media persona. This persona should have its own social media channel and aim to piggyback off your success as a real estate agent. Make sure to use common sense when posting as your persona. You want your new channel to be an avenue for talking about things other than real estate but not share potentially controversial or offensive content.
Get inspired to develop your own persona with these follows: The Broke Agent, ActuallyAgents, and Zillow Gone Wild.
#6: Tell Your Story
The best way to connect with your prospects and build trust on a human level? Tell your story! What’s your day-to-day like? Who are you, and how did you become who you are today? What have you learned during your journey that you can share with others? What do you want people to know about you and about working with you? Find ways to tell your story and build your personal brand, whether on social media, when meeting with a potential client, while networking at professional events, or through guest speaking opportunities. Telling your story can lead to instant connection, no matter the marketing channel.
Get inspired by learning how to be a great storyteller and how to tap into the general power of storytelling in real estate.
Launching your career as real estate agent is challenging, but it’s never impossible. Experiment and find what works for your local in-person and digital marketing efforts and what doesn’t. Over time, you’ll solidify yourself and your business as a trusted name in your local community, attract potential buyers and sellers, and drive referrals.
Level Up Your Agent Career With The CE Shop
Whether you’re looking to complete your real estate Continuing Education, refine and optimize your skills with Professional Development courses, or even begin a new licensing journey, The CE Shop is here for you! Our award-winning, expertly written online curriculum keeps you engaged, learning, and leveling up throughout your career. Get started today.
