There’s a reason real estate agents often rank among the least trusted professionals in the U.S. But what can you do to improve the public’s perception? And what should you do when you run into an ethical dilemma or into a licensee who’s not behaving ethically? As a real estate professional, you can help raise the bar and improve the reputation of the industry. You can lead by example.

Aligned to the requirements of the current NAR cycle, this course will empower you to recognize and respond to ethical dilemmas, inspiring consumer confidence. For answers, we’ll look to several articles of the National Association of REALTORS® Code of Ethics, and draw from real-life ethical scenarios. In four short hours, you’ll be better prepared to exemplify the professionalism and cooperation that’s the true foundation of the real estate industry.

Course highlights include:

• Meets both regular ethics renewal requirements and new licensee ethics course requirements
• The importance of ethical behavior in NAR members and non-members alike, fostering a spirit of cooperation
• History and evolution of the Code, the preamble, and the Code’s influence on state licensing laws
• Structure of the Code
• Review and application of articles 1, 2, 3, 9, 12, 15, and 16 of the NAR Code of Ethics and Standards of Practice
• Case studies of real-life ethical challenges
• Mediation and arbitration, with arbitration as the monetary dispute resolution process between REALTORS®
• Application of Article 17 of the NAR Code of Ethics to the complaints and hearing process
• Grievance committee vs. professional standards committee
• The ethical dilemmas presented by newer technologies
• Best practices for demonstrating ethical behavior every day

*This course was designed by us to meet the REALTOR® Code of Ethics Training Requirement. Please confirm that your local association, who administers the Code of Ethics training, will accept this course.

Fair housing law stands as a cornerstone of civil rights legislation, aiming to eliminate discrimination in housing markets and ensure equal opportunities for all individuals regardless of race, color, religion, sex, national origin, familial status, disability, or any other protected characteristic. By understanding the importance of fair housing law, licensees recognize its pivotal role in fostering inclusive communities and combating systemic inequalities. This course explores the historical context, key provisions, and practical applications of fair housing law, equipping licensees with the knowledge and tools necessary to uphold these principles in their professional endeavors.

Real estate licensees play a vital role in upholding fair housing principles and safeguarding the rights of all individuals in the housing market. As gatekeepers of property transactions, licensees must stay abreast of fair housing laws and practices to ensure ethical and nondiscriminatory conduct. Beyond legal compliance, embracing fair housing principles fosters trust, promotes diversity, and enhances business success in an increasingly diverse marketplace. This course will empower licensees to navigate complex fair housing issues with confidence, fostering a culture of inclusivity and advancing the vision of fair and equitable housing for all.

This course was designed to meet the REALTOR® Fair Housing Training Requirement. Please confirm that your local association, who administers the Fair Housing training, will accept this course.

A veteran broker once said, "No one ever failed in this business because of the paperwork." It's true: Real estate is a relationship-based business. However, to protect consumers and yourself, knowing how to manage the paperwork--whether it's cotton bond and ink or bits and bytes--is integral to your role. Maintaining detailed and organized records, even for transactions that don't close, not only satisfies regulatory requirements, it also protects your license. It proves you did what you were supposed to do when you were supposed to do it.  

We can't do anything about paper cuts, but if you're ready to become more comfortable selecting and using documents to ensure on-time, accurate, and litigation-free real estate transactions, let's do this.

Course highlights include:

• Typical transaction documents
• Standard clauses, addenda, and contingencies
• How to practice within the scope of your license (but avoid unauthorized practice of law)
• How to field and manage multiple offers
• Managing signatures, notarizations, and identification
• Best practices in transaction management 
• Best practices in document retention
• Keeping documents secure, both hard copy and digital
• Wire fraud prevention

Real estate professionals wear many hats: expert communicator, attentive listener, trustworthy confidant, obedient servant, loyal advocate, and knowledgeable educator, to name just a few. To juggle these roles effectively—and within the lines of the law—licensees must remain informed. Real estate professionals are in a position to provide an invaluable level of consumer protection as they support consumers through their real estate transactions.

This course explores licensees' role as advocate and educator, and how they can protect consumers and their business from the threats of antitrust and fair housing violations and predatory lending. We'll start by looking at what federal protections are in place to combat these unfair practices. We'll also provide the steps you can proactively take to protect the consumers you work with day in and day out and the business you've worked so hard to create.

Course highlights include:

• Federal antitrust laws and violations
• Avoiding antitrust violations and protecting consumers from them
• Antitrust complaint process and penalties
• Federal fair housing laws and violations
• Redlining, blockbusting, and steering
• Buyer love letters
• Fair housing complaint process and penalties
• Predatory lending
• Truth in Lending Act
• Home Ownership and Equity Protection Act
• Protecting consumers from predatory lending
• Reporting predatory lending

Whether you're representing a seller who's listing a high-efficiency home or working with a buyer to find one, it's important to be able to recognize a home's green features and the value they bring to the property. This means understanding the benefit of big-ticket green items such as solar panels, wind turbines, geothermal heating and cooling systems, solar water heaters, or even energy-efficient windows, as well as knowing the value in quick-and-easy updates like low-flow faucets, LED lighting, and smart thermostats. It also means knowing the difference between HERS and HES and SEER and LEED. Of course, greening up a home isn't cheap. Letting your clients know about available federal and state programs and incentives is another way you can ensure your clients are getting the best service around.

Course highlights include:

• An overview of the green home movement
• Green terminology, certifications, and ratings
• A review of energy-efficient upgrades, including solar panels, wind turbines, geothermal heating and cooling systems, solar water heaters, and more
• Tips for assisting green homebuyers and sellers
• A review of the FHA's Energy Efficient Mortgage and the 203(k) Rehabilitation Mortgage programs
• Qualifications for the DOE's Weatherization Assistance Program
• Interactive activities and scenarios to seal in the new information and frame it in everyday context

The internet is rich with promotional opportunities. Whether it’s a post on Facebook or a tweet linking to your new listing, a status update on LinkedIn, a virtual home tour on YouTube, or photo collage on Pinterest, there are plenty of ways to promote your professionalism, highlight your expertise, increase your connections, and showcase your listings.  

This course looks at how you can use the unique advertising and marketing opportunities available online to better serve your clients and customers, and further promote your own brand.

Course highlights include:

• How consumers—and agents and agencies—use social media and the impact on the real estate industry
• How to use various social media platforms—including Twitter, Facebook, LinkedIn, YouTube, and Pinterest—to promote your business and better serve your clients and customers
• How various social media platforms differ and how to select the ones that are best for you and your needs
• Tips for creating an online marketing strategy
• Legal and ethical issues surrounding online marketing
• Copyright law, trademarks, and public domain content
• Tips for avoiding common social media missteps

Technology is a tool. Used wisely, it can free up time usually spent on mundane tasks to allow licensees to work at a higher (and higher touch) level of client service. Used poorly, it can waste a lot of time better spent elsewhere and worse—alienate clients, and even put them and the licensee’s reputation—at risk.

Clients and prospective clients want their real estate professional to be accessible and tech-savvy on their behalf.  According to a National Association of REALTORS® real estate report, staying up to date on new platforms and systems will remain one of the biggest challenges for brokerages in the coming years. The industry is constantly changing, and technology is a big driver of that change.  

This course helps real estate professionals work with technology and reinforces putting client relationships first in the push to provide cutting edge tools and services.

Course highlights include:

• Technology tools to enhance service to sellers, including drones, live streaming, single-property sites, and speaking photos; ways to minimize risks involved in their use
• How to use technology to secure buyer representation agreements, assist buyers with financing qualifications, and pre-showing data to help them make informed purchasing and financing decisions  
• Technological advances in transaction management, including document sharing, electronic signatures, cloud storage, and photo, document, and email organization software, and identify risk management safeguards for online data storage and transaction management
• How to keep online data secure
• Technology tools you can use now to provide enhanced client service, and emerging trends to watch for