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Marketing, Advertising, and Social Media Compliance

$45
This product includes:
LICENSE RENEWAL PERIOD: 2 YEARS Elective Hours: 3 Mandatory Hours: 0 Total Hours: 3
Description
State Requirements

The internet is rich with promotional opportunities. Whether it’s a post on Facebook or a tweet linking to your new listing, a status update on LinkedIn, a virtual home tour on YouTube, or photo collage on Pinterest, there are plenty of ways to promote your professionalism, highlight your expertise, increase your connections, and showcase your listings.  

This course looks at how you can use the unique advertising and marketing opportunities available online to better serve your clients and customers, and further promote your own brand.

Course highlights include:

  • How consumers—and agents and agencies—use social media and the impact on the real estate industry
  • How to use various social media platforms—including Twitter, Facebook, LinkedIn, YouTube, and Pinterest—to promote your business and better serve your clients and customers
  • How various social media platforms differ and how to select the ones that are best for you and your needs
  • Tips for creating an online marketing strategy
  • Legal and ethical issues surrounding online marketing
  • Copyright law, trademarks, and public domain content
  • Tips for avoiding common social media missteps

Package Content:

State Requirements For New York

New York State Requirement Details for Real Estate Continuing Education - Broker and Sales License

Renewal Date: Every two years by the exact day of your license anniversary date

Hours Required: 22.5 hours

  • 2 hours implicit bias 
  • 2 hours cultural competency
  • 3 hours fair housing
  • 2.5 hours ethical business practices
  • 1 hour legal matters
  • 1 hour agency (2 agency hours for initial license renewal)
  • 11 elective hours

The CE Shop is an approved school in New York.

The CE Shop’s Offering: 22.5 hours

  • 2 hours implicit bias 
  • 2 hours cultural competency 
  • 3 hours fair housing
  • 2.5 hours ethical business practices
  • 1 hour legal matters
  • 1 hour agency (2 agency hours for initial license renewal)
  • 11 elective hours

Reporting: New York is an audit state that does not require course completions to be reported by education providers. Licensees must keep copies of their course completions in the event they are audited. Licensees can download a copy of course certificates from our website at any time.

Expiration Date of Course: Course expiration dates vary by course. Each individual course will have an expiration date listed in your account. See Terms & Conditions for more details.

Final Exam: Final exams must be passed with at least a 75% and may be taken as many times as necessary in order to pass.

License Renewal Process: The process to renew in this state is to log in to the licensing system online and follow the prompts to renew. 

Seat Time: It is required that all students spend a minimum amount of seat time engaged in the course content. Our online course delivery system manages this requirement for you.

Still have questions? Visit our Frequently Asked Questions or Contact Us.

New York Department of State

Street Address: One Commerce Plaza, 99 Washington Avenue, Albany, NY 12231

Mailing Address: P.O. Box 22001, Albany, NY 12201-2001

Phone518.474.4429

Fax518.473.6648

License Renewal Website

License Lookup Website

Contact NY DOS